Behind the column there is the Hotel Il Marzocco, the oldest in town. It was built in 1500 as a farm of the nearby convent. In 1860 it became a hotel and since the early 1900s it has been run by the same family. The hotel looks like a large house where the atmosphere of the old times is still kept. Its bedrooms open on wide lounges that, like the reading room and the sitting room, are furnished with genuine XIX century pieces. Some bedrooms have balconies or terraces with a view on the valleys, other ones have their windows over the Renaissance houses of the ald town.